Episode 2

S1 E2: This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine. Why is he worth $20 million a year in endorsements? And what will happen if he doesn't win? Also, our experts discuss the controversial London 2012 logo, analyse the TV ads broadcast over and over in the Olympic coverage, and vote on a Pitch challenge to get Aussie Rules accepted as an official games sport.