The Greatest Movie Ever Sold

The Greatest Movie Ever Sold

Available on iTunes, DocPlay
From Morgan Spurlock, director of SUPERSIZE ME, comes POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD - the world's very first Doc-Buster! Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement, marketing and advertising.With humour and insight, Spurlock takes us into the covert world of movie marketing, allowing audiences to look into the pitch meetings and product placement presentations which ultimately inform our everyday entertainment decisions. Along the way, the energetic Spurlock encounters the everyday trials, tribulations and legal ramifications of the marvelous world of marketing. But at the end of the day, the question remains: after securing brands such as POM Wonderful, Ban deodorant, and JetBlue Airways, will Spurlock be able to convince the good folk at Mane'n Tail that he is the man to promote their unique shampoo formula, which is designed for humans and horses?
Starring Brett Ratner, Peter Berg, John Wells
Director Morgan Spurlock