Season 10

Gruen: the show that unpicks the dark arts of advertising, branding and spin is back for its 10th season. 10 years ago, this show was about products. 10 years later, you are the product. Companies are keeping tabs on us all, tracking our every move to ply us with eerily targeted ads. People are brands while brands pretend to be people. In 2018, we are living in the age of data and drowning in more marketing than ever. Is Facebook recording our conversations? Will the plastic bag ban make us spend more or less at supermarkets? Will Prince Harry and Meghan Markle’s wedding help Brand Royal? And what sporting code will be disgraced next? The only defence against the deluge is understanding how advertising works and how it works on us. Enter host Wil Anderson, Russel Howcroft, Todd Sampson and a trusty team of advertising experts including Dee Madigan, Claire Salvetti, Christina Aventi and Karen Ferry. The weekly topical series will cast a steely eye over the big wide world of marketing and any PR disaster unlucky enough to unfold during the course of the season. Gruen will expose brilliant, bad and downright weird campaigns and continue to throw impossible, challenging briefs to award winning agencies in The Pitch. Join us for our 10th season as we continue to shamelessly smuggle ads onto the ABC.