The Toys That Made Us
Credited with coining the term action figure more than 50 years ago, a group of toy marketers re-imagines a new genre of dolls for boys.
Plagued by brand mismanagement and product inconsistency, a popular space franchise must transcend its past in a competitive toy market.
Hasbro combines ingenious Japanese toys with a creative backstory written by Marvel comics to introduce a line that changes the toy landscape forever.
The Danish maker of interlocking plastic bricks began with humble country beginnings to become the largest toy manufacturer in the world.
Sanrio founder Shintaro Tsuji turns a kawaii kitty into a worldwide phenomenon with the motto `small gift, big smile' as its business philosophy.
Two largely unknown comic book artists stumble upon an idea that will give rise to Turtlemania, sending the toy industry into shell shock.
Inspired by Japan's Super Sentai series, composer Haim Saban has a vision that morphs into a decades-long TV and toy dynasty.
Bringing immense joy to children, and now bronies, half-pint hoofers redefine the modern doll in an industry dominated by Barbies and Berries.
From WrestleMania to retail-mania; the creators responsible for wrestling's chokehold on toy-store shelves reflect on their triumphs and setbacks.
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