David visits Campbeltown to enrol in a distilling course. He is then schooled in the alchemy of blending whisky by Kirsteen Campbell, Famous Grouse master blender, and visits distilling students at Heriot-Watt University.

On Speyside, David encounters the progression of whisky from illicit distilling to a landmass dominated by global brands. Scotch whisky's profile and sales would be lost without marketing, though image does not always meet with reality.

David Hayman travels to meet some of Scotland's rivals in the whisky market, with many countries now making their own versions. His journey begins in Norfolk, where he encounters the thriving English Whisky Company. The journey continues in Japan, where he learns of that great country's whisky culture, and then on to Tasmania, a world whisky hotspot.