American Dynasties
The Coors Dynasty
S1 E4:
The Colorado Rockies are legendary for its breathtaking mountain views, crystal clear waters and pristine wilderness. It is also the home of the world's largest single brewery and a family whose rugged individualism, stuborn entrepreneurial spirit, and deep loyalty has made them a corporate dynasty. The Coors of Golden Colorado have developed a certain mystique both as a family and a business--a private, insulated, proud, determined and remarkably successful clan that has been tantalizing the tastes of Americans for over 100 years with their signature beer.