Growing up in the provinces, Gi-myeong led a colorless, odorless, tasteless life until he transferred to a high school in Seoul where he meets Hye-jin, the girl of his dreams. But it’s not so easy to win her attention. So he attempts a total make-over, transforming himself into a fashion icon. Not only does he win her attention, he becomes a star at school. But his fame and popularity also bring him new competition: the popular, rich, good-looking, professional and model-like Won-ho. And the game of thrones to become the ‘fashion king’ begins.
