Dexter (Kurt Russell) has a bold idea for his college chemistry project: creating a formula that will make humans stronger. A lab mishap results in a blend of his solution and a vitamin-rich cereal. Amazingly, when students try the cereal, it briefly provides superhuman strength. The college dean tries to take advantage, pitching a deal to the cereal company, oblivious to the formula's actual contents. Things turn serious when cereal competitors hire thugs to eliminate the new miracle product.