Hip Hop Evolution
In the early 1990s, a new wave of hardcore East Coast artists emerges, led by Nas, Wu-Tang Clan and the Notorious B.I.G.
With the rise of N.W.A., gangsta rap and Suge Knight, the East Coast-West Coast rivalry climaxes amidst a lethal beef ensnaring the great Tupac Shakur.
In New York City, the Notorious B.I.G. fosters an empowering protege, Lil' Kim; when the East-West feud claims Biggie, Puff Daddy and Jay-Z vie for the throne.
Alternative hip-hop bubbles up from the streets; Mos Def spits in New York City, the Freestyle Fellowship chops it up in Los Angeles, and Eminem battles on the circuit.
A hot and sticky music scene is born in Atlanta as the infectious hooks of TLC and Kris Kross yield to the gritty originality of OutKast and Goodie Mob.
Rooted in New Orleans' rich music culture, No Limit mogul Master P and bounce breakouts DJ Jimi and Juvenile shake rap and put twerking on the map.
Innovators explode out of the South; Houston's DJ Screw slows down hip-hop; Memphis' Three 6 Mafia goes dark; Atlanta's Lil Jon brings the crunk.
Auteurs like the Neptunes' Pharrell and Chad expand the sonic palette; Missy Elliott and Timbaland lean forward; Kanye West and J Dilla reimagine rap.
Mixtapes spread the hottest sounds, infringe on copyrights and break artists; among them: 50 Cent polarizes, T.I. takes off with trap and Lil Wayne clicks.
DJ Kool Herc
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