Name: How Colors Affect You: What Science Reveals
Released: 2013-03-04T00:00:00.000Z
Cast: William Lidwell

Série TV · Éducation · Documentaire

There is a science behind how colors work on the eyes and brain; the secrets that scientists uncover offer astounding revelations on how colors influence the way one thinks, feels and behaves; creating environments; achieving a range of visual goals.

2013 · 34m

En vedette William Lidwell

ÉPISODE 1

The Meanings of Color

The general science behind color, first uncovered by Isaac Newton; the pervasive power of color on human behavior; a close look at how color shapes one's perception of what food tastes like; how all humans perceive, interpret and respond to color.

34 min
ÉPISODE 2

The Black and White Lecture

The meanings behind black and white, the two elemental colors; two key contexts for black and white; in competitive contexts, black signals aggression and white signals submission; in moral contexts, black signals evil and white signals goodness.

32 min
ÉPISODE 3

The Red Lecture

The color red holds a unique place in the pantheon of colors, thanks to its significance in expressing fear, beauty, status and passion; what one knows about the meanings behind the color red; examining powerful examples of the color red at work.

32 min
ÉPISODE 4

The Yellow Lecture

Yellow is a vibrant color to the human eye; how the human eye detects yellow wavelengths effectively; a fine line between good and bad shades of yellow; helping increase cognitive performance; a detailed look at one of nature's most powerful colors.

31 min
ÉPISODE 5

The Green Lecture

Fertility, envy and success are some of the few associations the brain makes with green; Professor Lidwell guides through an exploration of two lesser-known contexts of green; a way to foster creativity; a way to reduce anxiety and mental fatigue.

30 min
ÉPISODE 6

The Blue Lecture

Blue is the last color in the logical color sequence and one of the most commonly chosen colors throughout the world; there are some interesting and unique properties of blue that set it apart from other colors; making it seem almost magical.

38 min

William Lidwell

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How Colors Affect You: What Science Reveals

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