How to Go Viral

How to Go Viral

Available on Prime Video, BBC Select
It might not feel like you’re doing anything significant when you share that Baby Yoda sipping tea meme, but you’re part of a cultural revolution. Memes are changing the way we communicate. Why do we love them? Digital culture expert Richard Clay meets modern meme designers, Tumblr’s meme librarian, and a liberal troll, to decode how memes give us a voice, but are also being used to silence us.

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