The Art of Investing: Lessons from History's Greatest Investors

A boot camp on investing; discovering the influences that lead Professor Longo to a career in finance; meeting some of the major figures to be studied; surveying the key principles and strategies that build their fortunes.

Many of the most successful investors of the 20th and early 21st centuries are influenced by the work of Ben Graham; studying the underpinnings of his philosophy; the contrasting strategies of the enterprising investor and the defensive investor.

Exploring the career of Warren Buffett, one of the world's richest people; learning how Buffett modifies the strategy of his mentor, Ben Graham, by searching out high-quality companies with a competitive advantage, or "moat".

Turning to the fathers of growth investing; how to tell growth stocks from value stocks; learning to spot signs that a stock is worth holding over the very long term; this is the goal of this school of portfolio analysis.

What two Nobel Prize-winning economists have to say about risk; Harry Markowitz puts risk on an equal footing with return; Modern Portfolio Theory; its implications for investors; the insights of William Sharpe's Capital Asset Pricing Model.

Seeing the index fund phenomenon from the inside through the career of John Bogle; considering the evidence for and against the Efficient Market Hypothesis, on which index investing is based; looking into pitfalls to avoid when buying index funds.