The Secrets of Branding

The Secrets of Branding

Available on BBC Select, Prime Video
Why are some brands instantly recognizable and seared onto the minds of the public while others completely fail? Talking to innovators, experts and business leaders, this revealing series rips off the label from these global names and tries to discover what makes them so ubiquitous. What secrets and strategies do companies employ to ensure their product is at the top of the heap?