Joko (Joshua Garcia) is a graphic artist who aims to support his family financially. His family knows that he is in New York for work, but he ends up being scammed by a recruitment firm, leaving him with zero money to pay his debts. Embarrassed to return home, he crashes his cousin's apartment in Manila to find a high-paying job while keeping his secret. An opportunity comes knocking on his door as the multimedia personality and successful businesswoman Sasha Imperial (Kris Aquino) mistakes him for an applicant for her new assistant. Sasha instantly likes Joko, and the latter is willing to take on the role because of its notable salary. However, Sasha only hires female or gay applicants, prompting Joko to pretend to be gay to qualify. Zoey (Julia Barretto), Sasha’s ardent fan, enters the picture as a persistent applicant. With her knowledge of Sasha’s world, she becomes Joko’s instant rival. Joko now has to compete with Zoey while putting up a pretense about his gender expression. As the rivalry heightens, Joko discovers more about his opponent and begins to fall in love with her.