Pelin is a 26 year-old girl living in Istanbul. She's the youngest daughter of a middle class family. She's a sales representative in a first class mall. Witnessing the luxurious lives of the rich, she starts to envy their fancy clothes and spending habits. Pelin is surrounded by fashion magazines, diet lists and shopping websites. Her private life is also good because she's going to marry the love of her life soon. But one day her life is turned upside down. She finds out her fiancé is cheating on her. She's left with a huge debt because of her wedding expenses. Her life will no longer be easy. Pelin is alone now. She will struggle to pay her debts, clear away the wreckage of her previous relationship and attempt to dodge her mother and older sister's constant complaints about her failing to get married. With a former fiancé like Ilker, this is not possible. Her close friends and the handsome and clever musician Burak, who comes into her life after a series of coincidences, help Pelin at this point. Nese, Esra, Elif and Burak use various methods to help Pelin train in a boxing ring like Rocky Balboa. Now there's a rivalry between the two ex-lovers. The one who takes fewer blows will win the match. While Pelin is struggling, love finds her when she least expects it. Since she has built her life around taking revenge on İlker and clearing away her debts, falling in love with Burak has never occured to Pelin. But there are three kinds of plans in life: the ones you tell others, the ones you tell yourself and the actual plans that you aren’t even aware of. Pelin gets rid of her old habits thanks to the help of Burak and her friends. She discovers her passion in life and starts to make money with it. Ilker is consumed with regret. He tries to convince Pelin to get back together. Ilker’s actions can confuse Pelin for a time but her confiusion doesn't last very long. Pelin triumphs in the battle with herself and her addictions. She clears her debts, lives a minimalistic life and now deserves true love. Pelin knows that very well: "The things you buy stay in this world. The things you pay for stay with you forever."