Episode 2

S1 E2: Following the failed attempt to reinvent his client with an arty film, manager Max is excited to receive a proposal use Hoff’s name on a new, classy aftershave. It soon becomes clear that the ad agency isn’t interested in Hoff as a symbol of class - they just want to trade off his old cheesy image. Stressed by this revelation, Hoff lets his guard down and ends up getting into hot water about a supposedly sexist remark. The ensuing Twitter storm results in Hoff getting fired, taking his career problems back to square one.