Ten designers arrive in Los Angeles, California, ready to win a million dollars. In order to stay in the running, they must impress the judges with two evening gowns that represent their brand.
The final designers must present a business pitch to the president of Amazon Fashion and showcase a final 10-look collection. The winning designer receives a mentorship, an exclusive line on Amazon and $1 million to invest into their brand.
For the first time ever, two designers face-off against each other in an all-or-nothing battle. They use their fellow competitors as their design and production teams, as well as their models.
Heidi Klum and Tim Gunn welcome 10 designers with their first assignment already complete, a two-look collection representative of their brand statement. The designers must interview with Vogue Business to promote their brand.
The designers' second assignment is a two-look, resort-wear mini collection for a fashion show that takes place on a floating runway. One designer wins redemption after a weak showing while another designer fails to wow the judges.