Ten designers arrive in Los Angeles, California, ready to win a million dollars. In order to stay in the running, they must impress the judges with two evening gowns that represent their brand.
Heidi Klum and Tim Gunn welcome 10 designers with their first assignment already complete, a two-look collection representative of their brand statement. The designers must interview with Vogue Business to promote their brand.
The designers' second assignment is a two-look, resort-wear mini collection for a fashion show that takes place on a floating runway. One designer wins redemption after a weak showing while another designer fails to wow the judges.
The final designers must present a business pitch to the president of Amazon Fashion and showcase a final 10-look collection. The winning designer receives a mentorship, an exclusive line on Amazon and $1 million to invest into their brand.
The designers create a three-look modern bridal collection in teams of two. While some teams work well together, others bicker and fight to have their voices heard.