Ten designers arrive in Los Angeles, California, ready to win a million dollars. In order to stay in the running, they must impress the judges with two evening gowns that represent their brand.
The designers' second assignment is a two-look, resort-wear mini collection for a fashion show that takes place on a floating runway. One designer wins redemption after a weak showing while another designer fails to wow the judges.
The designers create a three-look modern bridal collection in teams of two. While some teams work well together, others bicker and fight to have their voices heard.
The final designers must present a business pitch to the president of Amazon Fashion and showcase a final 10-look collection. The winning designer receives a mentorship, an exclusive line on Amazon and $1 million to invest into their brand.
For the first time ever, two designers face-off against each other in an all-or-nothing battle. They use their fellow competitors as their design and production teams, as well as their models.