Sellers and inventors are given the opportunity to showcase their products in front of a studio audience. Rylan Clark-Neal hosts as the inventors pitch to some of the UK's biggest retailers, with the hope that their products will make it to the shelves in time for Christmas. The sellers are given 90 seconds to present their product to an audience of 100 potential customers and a select panel of retailers. The audience can vote for the products they like, while the panel decide which ones they think are worth the investment, a potentially life-changing moment for the inventors.