Andrew Carlson (David Hornsby) has so immersed himself in his weekly etiquette column that he seems to have lost touch with modern society. After his boss threatens his job if he doesn't spice up the column, Andrew decides to hire a life coach. Lucky for him his past holds the perfect person, Bert Lansing (Kevin Dillon), a fitness trainer whose loud and sloppy behaviour will surely help balance him out. The two may just find the arrangement will make them both better men. The programme is inspired by the book of the same name.