Inside Iceland: Britain's Budget Supermarket

Inside Iceland: Britain's Budget Supermarket

Special Interest 2020

Available on My5

Following the frozen food supermarket as it expands into the 21st century. The new managing director has ambitious plans for the chain, starting with new products.

Special Interest 2020

Starring Daniel Ryan

EPISODE 1

Episode 1

The new managing director has ambitious plans for the chain, starting with new products.

1 hr · 12 Jan 2020 15
EPISODE 2

Episode 2

Staff have to deal driving down costs, finding a new chip in Belgium, the launch of Food Warehouse, and a visit to a sea bass farm in Turkey.

1 hr · 19 Jan 2020 U
EPISODE 3

Episode 3

Shelf space for frozen food has shot up, and Iceland is battling to keep its frozen crown. An area for growth is vegan food, and the buyer visits a factory to scope out products. The team develop a new ice cream cake in Italy.

1 hr · 26 Jan 2020 15
EPISODE 4

Episode 4

With festive ads and a plush dessert made of five gold rings, Iceland is getting in on the Christmas act in a big way.

1 hr · 2 Feb 2020 U

Daniel Ryan

Narrator
Steven Prior

Director
Rob Butterfield

Producer
Steven Prior

Producer
Kate Wilkinson

Producer

About

Inside Iceland: Britain's Budget Supermarket

SPECIAL INTEREST

Following the frozen food supermarket as it expands into the 21st century. The new managing director has ambitious plans for the chain, starting with new products.

Information

Studio: Channel 5
Released: 2020

Languages

Subtitles: English (United Kingdom)