Inside the Superbrands
Available on Channel 4
Helen Skelton enters the hidden world of some of Britain's most popular brands, uncovers their secrets, and explores how they became such a part of our cultural identity. With a rare glimpse into the factories, the boardrooms and the product development labs of market-leading brands such as Kellogg's, Heinz, Walkers and Guinness, `Inside The Superbrands' both explores their histories and looks to the future to examine how these cultural icons are changing their plans, recipes and products.
Starring Helen Skelton

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