Chef Gordon Ramsay is expanding his brand into another branch of the service industry in this programme. Along with a team of hospitality experts, Ramsay travels the country applying his high standards to struggling hotels, motels, and bed and breakfasts in an effort to get the owners and staff to turn their establishments around. Ramsay's signature no-holds-barred style makes it clear to those he coaches that there is no place for dirty rooms or incompetent staff if one hopes to remain in business.