VIAGRA: The Little Blue Pill That Changed the World

VIAGRA: The Little Blue Pill That Changed the World

Documentary 2022

Available on Max

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Documentary 2022

EPISODE 1

The Hard Science

Scientists stumble onto a drug that will change the world.

41 min · 12 Aug 2022
EPISODE 2

The Hard Sell

The marketing team grapples with a tough promotional campaign problem.

43 min · 12 Aug 2022
EPISODE 3

The Hard Truth

Viagra is released to a wave of hysteria, headlines and huge sales.

44 min · 12 Aug 2022

Adam Bullmore

Producer
Liz Massie

Producer
Howard B. Swartz

Producer

About

VIAGRA: The Little Blue Pill That Changed the World

DOCUMENTARY

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Information

Studio: discovery plus Adventure & Documentaries
Released: 2022