Viagra: The Little Blue Pill That Changed The World

Viagra: The Little Blue Pill That Changed The World

Documentary 2022

Available on discovery+

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Documentary 2022

15

EPISODE 1

The Hard Science

In England, scientists are on the verge of shutting down a failed heart medication drug trial when a few subjects report a very unusual side effect.

41 min · 12 Aug 2022 15
EPISODE 2

The Hard Sell

The marketing team grapple with how to sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy.

43 min · 12 Aug 2022 15
EPISODE 3

The Hard Truth

Viagra is released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.

44 min · 12 Aug 2022 15

Adam Bullmore

Producer
Liz Massie

Producer
Howard B. Swartz

Producer

About

Viagra: The Little Blue Pill That Changed The World

DOCUMENTARY

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Information

Studio: discovery plus Adventure & Documentaries
Released: 2022
Rated: 15