Peggy's family hosts lunch for a new priest in their church. Don and Betty enjoy a family weekend together. Freddy and Ken take a client out to lunch who stirs Roger Sterling's heart. Sterling Cooper staffers work double time to prepare for a last minute pitch meeting.
The Agency is looking to land an advertising contract to promote tourism to Israel. Don and his team try to come up with a theme but know so little about the country they're stumped so Don calls Rachel Menken to see if she has any ideas. Roger Sterling is getting tired of sneaking around with Joan Holloway and suggests she should her own apartment but she knows better. Peggy comes up with an advertising concept during a testing session for a new line of lipsticks and she's subsequently asks to write copy.
It's Labor Day weekend and most of the men are sending their wives away for a few days. Don Draper's wife Betty is dreading the thought, as her father and his new girlfriend, whom she detests, will be staying with them. With the election approaching, the team at Sterling Cooper is gloomy since the Nixon campaign has not been following their advice. Roger Sterling was hoping to spend Friday night with Joan Holloway but having just seen the movie The Apartment (1960), she is feeling a bit used. She plans a night on the town with her old college friend who has some surprising information for her. Don and Roger invite twin sisters from a casting call to join them for a drink but things go badly for Roger who suffers a serious heart attack. After the incident Don ends up spending the night with Rachel Menken where he reveals a lot of his inner self.
Don is brought in to save the day for a PR campaign involving the building of the new Madison Square Garden, only to have the rug pulled out from under him. At home, Betty argues with her brother over care for their sick father.
Don makes a friend; Joan has drinks with a client; Roger receives a perplexing phone call; Peggy hears new work.
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