VIAGRA: The Little Blue Pill That Changed the World

VIAGRA: The Little Blue Pill That Changed the World

Documentary 2022

Available on Prime Video, Max

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Documentary 2022

EPISODE 1

The Hard Science

Scientists stumble onto a drug that will change the world.

41 min · 12 Aug 2022
EPISODE 2

The Hard Sell

The marketing team grapples with a tough promotional campaign problem.

43 min · 12 Aug 2022
EPISODE 3

The Hard Truth

Viagra is released to a wave of hysteria, headlines and huge sales.

44 min · 12 Aug 2022

Adam Bullmore

Producer
Liz Massie

Producer
Howard B. Swartz

Producer

About

VIAGRA: The Little Blue Pill That Changed the World

DOCUMENTARY

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Information

Studio: discovery plus Adventure & Documentaries
Released: 2022

Languages

Audio: English (United States), Spanish (Spain)
Subtitles: Portuguese (Brazil) (SDH), Spanish (Latin America)