Dopamine

Do you check WhatsApp every five mintues ? You can't help it, because the app is designed to make you feel uninhibited and to encourage you to share more and more. Here’s how the instant messaging app has taken over your life and made you addicted to your smartphone. All so Facebook can make even higher profits.

The convenience of Amazon can make buying on the platform irresistible with every promptly arriving parcel reinforcing the addiction. Your brain is just loving it.

Linkedin is a professional social network based on the principle of social comparison that pushes you to compare yourself with your peers. The more you use it, the more the platform collects valuable data which it monetises.

You spend hours on TikTok: Loops of music activate your neurons and get you to post videos, participate in challenges and try desperately to become an influencer yourself. This is China’s way of ruling your life.

You spend your evenings looking for bargains on Vinted because the app does everything it can to turn you into a compulsive buyer.

You no longer start your car without turning on Waze, because the app disrupts your biological clock, giving you the illusion of going faster and faster. But above all it allows Google, the parent company of Waze, to capture more and more of your precious mobility data.