You're Soaking In It

You're Soaking In It

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You’re Soaking in It is a chilling look at advertising in the age of algorithms. Brands are getting deeper into our heads than ever, much more than Don Draper could have ever imagined. The seismic shift from old school, gut instinct ads to the data driven campaigns of today are threatening our private lives in ways few of us understand. We’re all soaking in it, whether we know it or not.
Regissör Scott Harper

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