Clash of the Coffee

S4 E5: Coffee's quality and popularity wane by the 1960s, until a handful of visionaries turn the industry on its head. First, three college friends create an iconic brand of revolutionary gourmet coffee. Then, this now-iconic chain creates an entirely new category of restaurant. All the while, a coffee and donut titan fights to keep his massive franchise empire from becoming irrelevant in a new era of gourmet coffee. These two icons will compete for America's coffee drinkers and forever change a worldwide, multi-billion-dollar industry.