Mood Media

S4 E6: Lorne Abony the CEO and Chairman of the world’s largest in store media provider, goes undercover as Beau Sinnet, a failed nightclub owner who is competing for his dream job at Mood Media. Lorne grew up in Canada and was an only child of immigrants. His parents divorced when Lorne was very young, leaving his mother to raise him alone in government housing. Lorne never forgave his father for not being present. Having grown up poor and feeling abandoned by his father, Lorne was determined to get a good education, be successful and never let his children suffer the way that he did. Since he has become CEO at Mood Media it’s become one of the fastest growing companies in America expanding over 72,000%. Lorne wants to go undercover because he wants to meet the people he only knows from spreadsheets in person and learn what they need to do in order to continue making his company great.