Menchie's

S5 E5: Amit Kleinberger, the CEO and Co-Founder of Menchie’s, is going undercover posing as “Alan”, a contestant on a reality competition show trying to win money to fund and develop a mobile app. Originally from Israel, Amit from a young age had a passion for business. He enlisted into the military, where he was faced with difficult situations on a daily basis, but soon after an injury he knew he was destined to follow his dream into business. Amit quickly became successful through hard work and determination and began to live his dream life as a successful entrepreneur. Amit wants Menchie’s to become a global leader, and he wants to take Menchie’s to the top and become the McDonalds of frozen yogurt. His life revolves around his business endeavors and will continue down that path until his business becomes a global leader. Menchie’s is growing at a rapid rate, and in order to stay consistent world-wide, Amit wants to make sure what he has implemented has been carried out to the frontlines of the stores. Amit wants to see what changes must be made on the ground level in order to become a $1 billion business.