Hoji: The Story of Eric Hjorleifson

Eric Hjorleifson lets his skiing speak for itself. He doesn’t stand on the bar and shout out his accolades. He skis for brands that give him 100% creative control over the equipment that he designs and uses. He chases storms. He ditches his cell phone for weeks at a time. His exploits are rarely flaunted on social media. In spite of all of this – or maybe because of it – he is a hero to legions of skiers across the globe. This is who Eric is – this is “HOJI.”