With the help of the Bear Trap Brothers, Tom and The Mayor teach Jefferton about the significance of bear traps in child safety. Jack Black and Kyle Gass appear as the Bear Trap Brothers, two rival storekeepers who must help convince the City Council the plan is a good one.

Tom proposes a World War II-themed restaurant, but The Mayor's nephew turns it into an arcade/pizza parlor.

Tom and The Mayor try to revive pioneer times by re-building a Western-themed amusement park and turning off the electricity in Jefferton. Patton Oswalt guest-stars as a new threat to The Mayor's power.

At the request of The Mayor, Tom marries all the dogs in town. Jeff Goldblum appears as a pet store owner.

Tom creates a T-shirt that reads "Rat's Off to Ya" for Christmas. It becomes a big hit, but the idea is quickly stolen from Tom by a local novelty store. Jeff Garlin guest-stars as Pat Croece, a novelty store owner.

The Mayor gets Tom to invest in a porcelain birds pyramid scheme to save Jefferton's bird sanctuary.