We meet the Bassi family who run a business riding the wave of this fashion fever, selling £500 babygros and £1,000 kids jackets to parents willing to spend a fortune.

World Champion boxer Amir Khan and his wife create a fan frenzy when they call in to shop for their brand new baby girl ? and leave laden with mini me designs.

In IIford, Nick Bassi launches the search for the face of Childsplay.

It's sale time in Ilford. With half price designer brands on offer, Bubblee, Nick and the staff have their hands full.

In Ilford, Jesse makes a snap decision to launch a 70% sale online sending the business into meltdown.

The shop is gearing up for the launch of the autumn winter collection, but things don't go plan when a consignment of damaged designer boots arrive at the warehouse.