Going Global: An Export Business Primer

Going Global: An Export Business Primer

Available on Prime Video
With more than 70 percent of the world's purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sales and profits, diversifying markets helps mitigate risk. But the prospect of establishing overseas markets is daunting. Successful international business people and government agencies share their experiences and strategies.

Season 1