When Lene is unceremoniously laid off from her prestigious job at an advertising agency, the online habits of her best friend Kikki's husband make way for an unexpected opportunity.

As Lene struggles to launch her own company and an untimely bathroom repair begins, the online response to her post proves a tempting option for supplemental income. Meanwhile, one of Lars' old heroes, rapper Per Martin (PM), reaches out for help.

After realizing that turning a profit online isn’t easy, Lene enrolls in a course and meets Emrik, who is eager to help.

After Lene takes Emrik up on his offer, the pair attempt to figure out how to differentiate her "MILF of Norway" brand. Meanwhile, Mons tries to shake his reputation and Lars lets loose with a colleague.

Despite an onslaught of followers and messages, Lene struggles to connect with her fans. After sitting down with Aimen and his lawyers, Lars has second thoughts about PM's case, while Mons finally makes inroads with a classmate.

Lene and Emrik take photos of Lene stuck under a root. Mons feel the consequences of the picture he sent. Lars becomes too clingy for Aleksandra.