Secrets of the Superbrands

Secrets of the Superbrands

Available on Prime Video, BBC Select
Hoover, Coke, Levi’s. Some products are so ubiquitous that their name is shorthand for the item they represent. In this eye-opening series, Alex Riley is on a quest to find out why some brands rise to the top and stay there while others simply fade away. What are the tactics, secrets and marketing tricks these brand powerhouses employ to remain relevant and stay on everyone’s shopping lists?