Episode 2

Episode 2

S2 E2: 'You're Soaking In It' looks at the use and effectiveness of negative ads, 'The Small Picture' examines the use of sons and daughters as a campaigning tool, 'The Pitch' asks two Ad agencies to produce Ads which use sex to sell Abbott and Rudd and in 'On The Trail', the panel scrutinise gaffes, and how they can effect a campaign.