The panel examines TV ads from all 4 major parties, mishaps on the campaign trail and two agencies pitch for Gillard and Abbott.

The panel looks at fear ads, more mishaps on the campaign trail, and two agencies pitch fear ads for Gillard and Abbott.

The panel examines attack ads, the most recent ads on the campaign trail and two agencies pitch for and against The Greens.

The panel looks at the successes and failures on the campaign trail, how to make a political jingle and two agencies pitch their own jingle ads for the ALP and Liberals.

In You're Soaking In It, the panel look at the opening campaign ads from the major parties. The Small Picture takes a look at the use of Social Media by individual politicians. The Pitch sees two agencies create Election Song Ads for Labor and Liberal, respectively. On the Trail sparks a discussion on the panel about the Debate between Rudd and Abbott.

'You're Soaking In It' looks at the use and effectiveness of negative ads, 'The Small Picture' examines the use of sons and daughters as a campaigning tool, 'The Pitch' asks two Ad agencies to produce Ads which use sex to sell Abbott and Rudd and in 'On The Trail', the panel scrutinise gaffes, and how they can effect a campaign.