Cedric the Entertainer and Anthony Anderson launch AC Barbeque to bring back the feeling of friendship and community to everyone's backyard. They seek expert advice from legendary pit master Kevin Bludso.

Cedric and Anthony hone in on their signature tastes with the Pilot R&D team. A visit with the marketing team and Mike Meldman helps the guys dive further into the purpose of launching the brand and being authentic to their roots.

The guys travel to Cedric's hometown of St. Louis and some of Cedric's old stomping grounds. They visit the famous Kenrick's Butchers, where they learn all about St. Louis signature-style pork steak and tips.

Ced receives the fantastic news that Walmart has committed to selling AC BBQ rubs and visits Walmart to learn about retail strategies and sidekicks; Mr Bar-BQ arrives with new prototypes of their ideas, and the guys are pleased with the results.

AC Barbeque is flourishing on the streets as Cedric and Anthony unveil their rubs at Memphis in May, a world-class barbecue competition and festival.

Anthony and Cedric travel to Walmart's headquarters in Northwest Arkansas to celebrate AC Barbecue launching in Walmart. They unveil their new brand before an audience of 5000 associates.