Rakim Athelaston Nakache Mayers, known professionally as ASAP Rocky, is an American rapper, singer, songwriter, record producer, model, actor, and music video director. He is a member of the hip hop collective A$AP Mob, from which he adopted his moniker. Rocky released his debut mixtape Live. Love. A$AP in 2011 to critical acclaim. The success of his mixtape led to a record deal with Polo Grounds Music, RCA Records, and Sony Music Entertainment. His debut studio album Long. Live.