Minx

After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams, with one enormous catch.

Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with; Bambi looks to channel her newfound feminism into a new role.

The arrival of the Valley's newest councilwoman spells trouble for both Bottom Dollar and Minx; when her contributors begin to pull out, Joyce scrambles to come up with new articles that conform to her own high-brow standards.

While David and Tina deal with Bottom Dollar's financial woes, Joyce helps a coverboy prepare for Minx's first presser.

When Doug forces her to make nice with the mob, Joyce finds herself surrounded by the gangsters' wives, who offer her some sage advice; the team struggles to capture their missing leader's artistic vision for their renaissance-man model.

The Bottom Dollar crew takes to the streets to build brand awareness, but while Richie, Bambi and Shelly's word-of-mouth campaigns see some success, Joyce creates chaos on campus in her attempts to woo a celebrity guest.