S1, E1: Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days. And, of course, a Pitch: a campaign to convince us that a 100% tolerance, no holds barred, all performance-enhancing drugs allowed Olympics is the best way forward.