S9, E2: This week on Gruen: we look at online dating and how to sell a service when the product is you. Plus a campaign for the new Apple Watch which positions itself as a matter of life and death. The Pitch goes on the attack as our agencies compete to smash brand avocado. And another look back at who we were and how far we've come in our cringe-worthiest segment yet: Ads You Couldn't Make in 2017.