Dee Madigan

Wil, Todd and Russel kick off the 2016 season with Dee Madigan and Alison Tilling. The Gruen Team will lift the lid on coffee advertising and make a call on Telstra's outage crisis and magic new campaign. We'll talk hashtag crimes and head to Canada for the very best in spin a new segment, What Would Justin Do? Plus in one of our most challenging pitches ever, two agencies will convince US citizens to hand in their guns.

On Gruen this week: how do you sell the NBN when public sentiment is against you, why big companies are bashing hipsters and the weird advertising trend of rapid aging. Plus, a Pitch to convince North Korea to aim away from Australia and we plunder the vaults in a new segment, Ads You Couldn't Make in 2017.

How to sell a product it's wildly popular to hate: Sugar. The rise of Awareness campaigns. The never-ending toothpaste arms race. What Would Justin Do. And a Pitch to pave the Great Barrier Reef.

How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State.