Jeon Hye-bin (Korean: 전혜빈; Korean pronunciation: [tɕʌnh(j)ebin]; born September 27, 1983), also known as BIN, is a South Korean actress, singer and model. In 2002, she began her career as singer of the short-lived, three-member girl group LUV. However, the group disbanded the following year due to individual goals. Following the disbandment of LUV, Jeon released her first solo album, Love Somebody. She ventured into acting and appeared in her first television drama, Sang Doo! Let's Go to School, and was cast in the 2004 horror film Dead Friend. On 23 September 2005, she found mainstream success with her second album, In My Fantasy. She decided in 2008 to focus on her acting career and starred in the television series Yaksha (2010), My Love By My Side (2011), Insu, The Queen Mother (2011) and Queen of the Office (2013), Gunman in Joseon (2014) and Another Oh Hae-young (2016).