Wil is joined by Russel, Dee Madigan, Emily Taylor and Pia Chaudhuri to shed some light on how ad land is selling, including Chanel's ad-vent calendar and the skincare industry; there's a Pitch about having kids.
The team put coronavirus messaging to the test, find out why TikTok is advertising on the TV, learn what exactly TikTok is, and give a pitch to either love or ditch the office.
The team find out what's on in the Bunnings Warehouse and put the boot into RM Williams. Plus, a musical pitch dedicated to our frontline workers. Joining Wil, Todd and Russel are Carolyn Miller and Priya Patel.
Wil is joined by Russel Howcroft, Dee Madigan, Christina Aventi and Camey O'Keefe to look at the ads that defined 2021: the good, the bad, and the "oh my god, why won't 2021 end?".
The team decode and expose the messaging that the public fall for. Whether it's a juice label that thinks it's a long-lost best friend, or a gorgeous white line design on a Kmart plate, nothing escapes their gaze.