Rip Esselstyn

Rip Esselstyn is an American health activist, food writer, and former firefighter and triathlete. He is an advocate of a low-fat, whole-food, plant-based diet that excludes all animal products and processed foods. He calls it a "plant strong" diet, a term he has trademarked. He is the author of The Engine 2 Diet, My Beef With Meat, Plant-Strong, and The Engine 2 Seven-Day Rescue Diet.